The Information And Communication Revolution Education Essay

IntroductionOne the many challenges confronting developing states today are fixing their societies and authoritiess for globalisation and the information and communicating revolution. Policy shapers, concern executives, NGO activists, faculty members, and ordinary citizens are progressively concerned with the demand to do their societies competitory in the emergent information economic system. Globalization and technological alteration is a procedure that has accelerated in tandem over the past 15 old ages and has created a new planetary economic system powered by engineering, fuelled by information and driven by cognition. The outgrowth of this new planetary economic system has serious deductions for the nature and intent of educational establishments. As the half life of information continues to go and entree to information continues to turn more rapid, schools can non stay mere locales for the transmittal of a prescribed set of information from instructor to pupil over a fixed per iod of clip. Rather, schools must advance acquisition, in an illustration the acquisition of cognition and accomplishments that make possible uninterrupted acquisition over the life-time. Concerns over educational relevancy and quality coexist with the jussive mood of spread outing educational chances to those made most vulnerable by globalisation as an illustration, developing states in general, low-income groups, misss and adult females, and low-skilled workers in peculiar. Information and communicating engineerings which include wireless and telecasting, every bit good as newer digital engineerings such as computing machines and the Internet, have been touted as potentially powerful enabling tools for educational alteration and reform. When used suitably, different ICT are said to assist spread out entree to instruction, beef up the relevancy of instruction to the progressively digital workplace, and raise educational quality by, among others, assisting do instruction and larning into an engaging, active procedure connected to existent life. However, the experience of presenting different ICT in the schoolroom and other educational scenes all over the universe over the past several decennaries suggests that the full realisation of the possible educational benefits of ICT is non automatic. The effectual integrating of ICT into the educational system is a complex, multifaceted procedure that involves non merely engineering but so, given adequate initial capital, acquiring the engineering is the easiest portion but besides course of study and teaching method, institutional preparedness, instructor competences, and long-run funding, among others.ContentssICT base for information and communicating engineerings and are defined, for the intents of this primer, as a diverse set of technological tools and resources used to pass on, and to make, circulate, shop, and manage information. These engineerings include computing machines, the Internet, airing engineerings, wireless, telecasting and telephone. In recent old ages at that place has been a land crestless wave of involvement in how computing machines and the Internet can best be harnessed to better the efficiency and effectivity of instruction at all degrees and in both formal and non-formal scenes. But ICT are more than merely these engineerings, but older engineerings such as the telephone, wireless and telecasting, although now given less attending, have a longer and richer history as instructional tools. For case, wireless and telecasting have for over 40 old ages been used for unfastened and distance acquisition, although print remains the cheapest, most accessible and hence most dominant bringing mechanism in both developed and developing states. The usage of computing machines and the Internet is still in its babyhood in developing states, if these are used at all, due to limited substructure and the attendant high costs of entree. Technology alterations quickly – and so make the particular tools available for instruction. As new engineerings are introduced, it is critical that their cost and impact in assorted educational state of affairss is exhaustively examined. While grounds shows that it is the existent application of the ICT tool that is the most of import determiner of its effectivity for educational intents, the pick of tools is rather big, and each tool has its ain advantages and disadvantages. Policy shapers and giver groups are frequent ly bombarded with information and surveies from sellers on the suitableness of their peculiar merchandises or services. As a consequence, there is a great demand for independent research on the rightness of specific ICT tools to assist run into educational ends. Radio and Television have been supplying educational scheduling in some states for many old ages. Many related new engineerings, including orbiter broadcast medium and multi-channel acquisition, have the possible to greatly increase entree to instruction. Today, the Internet is non widely available in most underdeveloped states, but new Internet engineerings and nomadic Internet Centre ‘s clasp promise for linking instructors, scholars, and communities. Furthermore, instruction has mostly contributed to an addition in developing cognition, supplying an enabling environment for invention and in edifice human capital required for a possible hereafter cognition economic system. Global reforms in instruction and disputing ICT demands have made a singular displacement in the construction of the enabling ICT environment and the use of ICT engineerings in instruction. Such engineerings have become the cardinal driver of the digital web in an epoch of technology-driven instruction. More schools and communities now have entree to ICT resources to fall in the planetary economic system with knowledge workers who have twenty-first century accomplishments and are inspired by life-long acquisition. ICT have great possible for cognition airing, effectual acquisition and the development of more efficient instruction services. Much attempt has been made towards the promotion of instruction and multi-literacies. However, it is by and large believed t hat ICT can authorise instructors and scholars, doing important parts to larning and accomplishment. Current research on the impacts of ICT on pupil accomplishment outputs few conclusive statements, pro or con, about the usage of ICTs in instruction. Surveies have shown that even in the most advanced schools in industrialised states, ICT are by and large non considered cardinal to the instruction and acquisition procedure. Furthermore, there appears to be a mismatch between methods used to mensurate effects and the type of larning promoted. Standardized testing, for illustration, tends to mensurate the consequences of traditional instruction patterns, instead than new cognition and accomplishments related to the usage of ICT. It is clear that more research needs to be conducted to understand the complex links between ICT, acquisition, and accomplishment. Many of the issues and challenges associated with ICT in instruction enterprises are known by policy shapers, donor staff, and pedagogues. However, informations on the nature and complexness of these issues remains limited because of the deficiency of good monitoring and rating tools and procedures. Where rating informations is available much of the work is seen to endure from of import prejudices. Another job in this country is the deficiency of a common set of indexs for ICT in instruction. And, where information has been collected, it is frequently quantitative informations related to substructure, for illustration, figure of computing machines, instead than informations that can assist policy shapers gauge the impact of ICT intercessions on pupil acquisition. If ICT are to go effectual and built-in tools in instruction, and if answerability is to be demonstrated to givers and stakeholders, monitoring and rating must be a priority country of focal point. It is clear that there are equity issues related to the utilizations of ICT in instruction. There is a existent danger that uses of ICT can farther marginalise groups already excluded or on the border of educational patterns and inventions. On the other manus, with supportive policies and careful planning and monitoring, ICTs hold out the promise of easing greater inclusion of such groups. While there is much research on the impact of ICTs and marginalized groups in industrialised states, there has been limited research into these issues in developing states. There seems to be small inquiring, nevertheless, that ICTs by and large give penchant to schools and scholars in urban countries and in countries where bing substructure is the best. Research related to equity and ICT to day of the month has focused chiefly on entree to peculiar engineerings. Much less attending has been given to how specific types and utilizations of ICTs are related to equity issues. Besides than that, about the true costs of ICT in instruction, there have been few strict costs surveies, peculiarly in developing states. Given current budgetary and resource restraints, a widespread investing in ICT in instruction is likely non possible in most underdeveloped states. It is, hence, critically of import to better understand the costs and benefits associated with ICT types and utilizations in assorted educational state of affairss in order to efficaciously aim scarce resources. There is some grounds, for case, that computing machines may be most cost-efficient when placed in common countries such as libraries and teacher-training institutes. One of the most cost effectual utilizations of ICT in instruction may be their function in bettering organisational and systemic efficiencies, including battling corruptness. Distance instruction is frequently cited as a cost economy investing. Indeed, economic sciences of graduated table are accomplishable in distance instruction , although such plans typically require big up-front investings. Some of these costs may be shifted from the populace sector to the single users, but this in itself raises important equity and entree issues. Again, a thorough scrutiny of the true costs and benefits of distance instruction is required. Financing mechanisms for ICT in instruction enterprises are rather varied. Due to the high up-front costs and big recurrent costs, states and communities typically employ a great assortment of funding and cost recovery mechanisms. Public private partnerships and user fees are of import constituents of funding ICTs in instruction in many states, although more research is needed to find the impact and effectivity of these mechanisms. Even the usage of ICT in the schoolroom or in distance instruction does non decrease the function of the instructor ; neither does it automatically change learning patterns. Experience has shown that a assortment of support and enabling mechanisms must be implemented to optimise instructor usage of ICT. While traditional instructor leading accomplishments and patterns are still of import, instructors must besides hold entree to relevant, seasonably, and ongoing professional development. They must hold the clip and resources to research this new cognition base and develop new accomplishments. Support of school decision makers and, in some instances, the community, is critical if ICTs are to be used efficaciously. In add-on, instructors must hold equal entree to working computing machines or other engineerings and sufficient proficient support. Accessing information is the chief usage of ICTs in instruction. While ICT, and the Internet in peculiar, supply entree to a universe of educat ional resources, those resources are seldom in a format that makes them easy accessible and relevant to most instructors and scholars in developing states. Simply importing educational content through ICT is fraught with troubles, every bit good as inquiries of relevancy to local demands. Experience shows that unless electronic educational resources are straight related to the course of study, and to the appraisal methods used to measure educational results, ICT intercessions may non hold positive educational impacts. Furthermore, ICT can be of import drivers for educational reform. They can assist in anti-corruption attempts, assistance in decentalisation, and play a cardinal function in informations aggregation and analysis. Still, there are many policy inquiries around the usage of ICTs in instruction, non the least of which revolves around which portion of the authorities is responsible for such policies. Some of the cardinal policy inquiries revolve around entree, equity, finance, and best patterns in scaling-up. As a comparatively new field, there is no standard depository for bing ICTs in education-related national policies. And, it is clear that successful policy preparation requires audience with a diverse group of stakeholders, many of which may be outside of the traditional educational system. Inventions in engineering and new merchandises are introduced in the planetary market place at a much faster gait than most educational systems are able to utilize them efficaciously. This issue o f timing is an of import one as pedagogues and policymakers operate with an oculus to longer term educational ends. The advantages and disadvantages of ICT in instruction include a scope of elements such as – †¢ Giving to teacher opportunity to be after short, timed, tightly focussed activities. †¢ Planning activities across a figure of Sessionss to let sufficient clip for all students to take parts. †¢ Up to day of the month and existent universe engineering†¦ prepares the kids for the modern universe! †¢ Helps pupils research subjects they are analyzing utilizing a broad scope of beginnings other than merely book from their school library, †¢ Aids the students to acquire an penetration into engineerings that they may subsequently trust on in future life. †¢ Using word paperss it gives the students a opportunity to show their work in a manner that suits them. †¢ Word and printing paperss available for show work intents. There is besides a high advantage of ICT equipment helping students with larning troubles. By snaping on the word instance study the undermentioned nexus will take you to a instance survey on podcasts and the advantages of working with kids that have larning troubles and besides shown on the secondary instruction page. The undermentioned disadvantages give a list of aims that staff and facilitators may be required to cover with should jobs happen throughout utilizing the ICT equipment. †¢ Cost †¢ Training †¢ Distractions †¢ Reliability †¢ Damage †¢ Safety †¢ Choping †¢ Resources ( or deficiency of ) As you can see I have already listed disadvantages of ICT in instruction and all seem dearly-won. The initial equipment even though would be an investing and acquisition assistance is expensive. After the initial cost there is the fact of developing the staff/ facilitators to utilize the equipment right as bad use can do wrong learning to students. Besides coming under cost is damage, as, if the equipment gets amendss so the harm fix fees are required to acquire the equipment back up and running. Distractions such as the cyberspace, computing machine games and electronic mail are besides a large disadvantage. Then we come onto safety and hacking that is discussed on the safety page.DecisionIn decisions, the modern coevals schoolchildren are turning up in an environment where information and communicating engineerings are embracing about all country of their lives. It is the duty of authorities to fix pupils with the accomplishments and cognition they will necessitate to take control of their digital hereafters. Therefore, it is of topmost importance for instructors to incorporate ICT into the course of study. This essay will discourse the great benefits ICT have on kid acquisition and besides explore the current way in which instructors can incorporate ICTs into the schoolroom. Using ICTs in instruction develops the needful skills a kid needs to utilize computing machines and other engineerings. However, ICT provide a instruction scheme that engages the scholar. ICT can make an exciting manner to show information to pupils and due to the fact that ICTs engages the scholar it allows the pupil to larn more. Another great positive of utilizing ICTs in primary schooling is that it addresses the fact that each pupil has different larning abilities. ICT allows pupils to stand out in their country of A‘intelligence, for illustration a kid who has spacial intelligence but has trouble in written look can demo their acquisition procedure through sound and images. The usage of ICT is besides good to a kid ‘s acquisition because it covers the four cardinal learning countries which are active battle, group, interaction and connexion with the existent universe. As I mentioned earlier ICTs prosecute the scholar, nevertheless, they can besides affect extended g roup work and interaction with both pupils and ICT equipment. ICTs play a cardinal usage in society ; hence, they give kids a existent universe connexion. This besides gives pupils aim in scholar because they are utilizing engineerings that they will necessitate to.

Mcdonald’s Healthier Happy Meals Essay

In order to successfully make these changes McDonald’s hired a research group to conduct an extensive research and present them with a cost effective solution. The Research Questions The questions the company had to look into to resolve this issue was: * How can they make the meals for the children healthier while maintaining the convenience that fast food is known for? * How can they cut the calories from their existing meals? * How can they make healthy food desirable to children? * How can they keep these healthier options cost effective? * What would be the best marketing strategy to launch these healthier changes? The Hypothesis A hypothesis explores a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation (Merriam-Webster, 2013). In the exploration to raise a question and find an answer, the company has to face the question: how can they make the meals for the children healthier while maintaining the convenience that fast food is known for? Through the years McDonald’s has added a couple new features to their menu like a wider selection in desserts, a value menu, and select new refreshing healthier choices to their fast food chain. But the question now is, how can they further cut the calories from these meals? Yes, McDonald’s has gained a fine respect in the fast food industry for upgrading to healthier choices, but now the kids menu may need some revamping on their own. If the regular menu can provide healthier choice selections like salads, less than 400 calories, and weight watcher approved items, what can they do about happy meals? A solution to providing a healthier selection is to offer a more beneficial meal that kids can enjoy. Apple bags, celery sticks, carrots, reduced milk, baked instead of fried items and healthier meat. Those are just a couple of suggestions to an issue that is easy to solve. The main purpose is to change the world one step at a time, and healthier living for is the new road to take. The Variables Local societies are becoming more health conscience and looking for healthier options when going out to eat. Even though McDonald’s did not follow the popular approach by luring people in through the use of famous celebrities, people felt that offering toys with their Happy Meals were unacceptable. The variables in a research scenario are considered to be independent (IV) and dependent variables (DV). In this research scenario the independent variables are the food and the marketing strategy, while the amount of calories and interest of the children are the dependent variables. Many children were attracted to McDonald’s Happy Meals for the toy they got with it and this is what their marketing strategy revolved around. In April 2012, The Time’s released the article â€Å"Why we’re eating fewer happy meals†. The article’s main focus was McDonald’s use of toys with their Happy Meals and the use of a clown who â€Å"is hell-bent on the creepy mission of luring children into McDonald’s, where they’ll be fattened up and primed for a lifetime of regular fast-food dining visits† (Tuttle, 2012, p. 1). Along with improving their Happy Meals, McDonald’s has also changed their marketing strategy. They still offer the toys but it is no longer their main focal point. Instead they now show Ronald McDonald playing around, participating in healthy activities and proclaiming that a healthier life style is a lot of fun.

Digital Dating: Desperation or Necessity?

In this essay I will examine the articles, Digital Dating: Desperation or Necessity? Written by Christine Hassler, a former Hollywood Agent, and the author of the book called Twenty-Something, Twenty-Everything. This article talks about social networks, their impact on both of our social and love life. It tries to convince us to try to experience all the benefits that online dating provides us. Technology has implemented itself in almost every aspect of our daily lives, and the new big thing we have currently is the rave of online dating. Computers are day in day out coming out with new dating websites, and people are buying into the whole idea of it being a last resort and only option left. Of course it is so much easier to sit on a computer and explain detailed information about yourself and come up with matches or results, but where was this decades ago when there was no such thing as the internet. Before computers this means that men and women actually had to go out in public and communicate back and forth to find their life partners. Nonetheless, I don’t consider the online dating strategy to be an effective or good idea in the first place because there are too many problems and negative effects that can come from it more so than positive ones. I think people should be very careful. Meeting strangers face to face in social situations is good so long as you size them up, look at their body language and how they interact with others. See their friends as this will tell you a lot about them. Before considering them a romantic possibility it is better to get to know them first as friends and find out what they are really like.

Backpackers in Thailand Essay Example | Topics and Well Written Essays - 500 words

Backpackers in Thailand - Essay Example the number of its inbound tourists (16% in the first half of 2009) is now limited to a decline of 5% in August 2009, which then shifted to a dramatic change of 10% increase in September and October 2009. Statistical calculations show that Thai tourism industry is expected to develop more favorable backpacker trends in 2010 by promoting budget youth travel. This further involves a brief observation on the principal and emerging markets in Thai backpacking tourism. For instance, beach tourism is Thailand is getting extremely popular among young backpackers from across the world. Keeping in focus the growing leisure market in Thailand, the government is expected to invest substantially on the beach vacation options while promoting a wide variety of beach activities and events for backpackers. Observing the backpackers arrivals to Thailand by nationalities, it is remarkable that the topmost backpackers are from the Asian countries while beach visitors from the UK, the US and other European countries are also increasing in number in the last 7 years (Berger, 2007). Some of the relevant statistical reports on backpackers to Thailand below will provide a clear picture (source: Tourism Authority of Thailand). In assistance of the beach tourism, new opportunities are evident in the health market emerging in Thailand. There are promotional efforts being carried out to provide improved quality services in the spa tourism of Thailand. The flourishing Thai spa industry plays an important role in the Thai economy. This is further associated closely with the medical tourism in Thailand - a relatively new market in the country. As Cohen (2008) explains the close bonding between the medical and spa industries of Thailand, â€Å"The hospitals seek to increase their share in the phenomenal growth of spa and wellness services, either by linkages to existing spas, or by establishing their own wellness centers.† (p. 254) Another significant market accompanying backpacker tourism is

Sales Budjets Coursework Example | Topics and Well Written Essays - 1000 words

Sales Budjets - Coursework Example This report would cover the financial standing of the company, general information and projected earnings and spending in a twelve month period. The investors start-up capital would be ?60 000 which comes from their savings. 2. Product Description 2.1 Product Sandlicious would produce quality handmade sandwiches, which is mainly focused in this single product. The company wants to project an image that Sandlicious is a small local bakery that provides excellent service and quality food. It is a fast moving consumer food product. The ingredients of the product include meat, wheat and bread and can be considered as a substitute for lunch. It is very handy and can be quickly taken along by people who are on the go. The sandwich is fresh all the time and closing inventory would be kept low to minimize spoilage. The cost of producing each sandwich is estimated at ?3.05.Each sandwich would be sold at 5 GBP. 2.2 Location The bakery/shop will be located on Marylebone High Street in central L ondon since this is a busy area. Many people live and work around this area; hence, the reason for choosing the location. Foot traffic is also high, which means a lot of people can easily drop by and buy a sandwich. Market research conducted revealed that there are very few bakeries around that area. Furthermore, Sandlicious is unique because the sandwich is handmade and has a competitive price. Since Sandlicious is not a franchise, it presents a more special type of sandwich that offers varieties and very-friendly service. The market would perceive the product as fresh at the same time affordable. It is expected that loyal customers would be acquired as the bakery provides consistent quality service. 2.3 Marketing and Promotion Sandlicious is aware of the importance marketing to gain customers which would result to profitability. In fact, Sandlicious would be raising the number of units produced monthly in the hope that more sales would be generated. The company’s marketing campaign would place emphasis on advertising beginning with a ?1000 budgets for the first two months. Distribution of flyers is part of the marketing budget. On the succeeding months, budget for advertising between ?150-300 would be spent to reinforce the product on the market. It is also expected that sales would increase through word of mouth as satisfied customers tell other people about our products. 3. Financing 3.1 Payment All the payments should be by cash or card at the time of purchase. The product can be bought at the store, and the company has not yet considered delivery service at this point. A variety of sandwiches would be offered to the market plus a special for the day. Sandlicious can also have a business to business partnership with other establishments but the main revenue would not be derived from such sales. The customers can choose from whatever is offered for a given day. 3.2 Costs The business operations of Sandlicious would involve several costs such as labo r costs and overhead costs. It is imperative for Sandlicious to hire skilled workers who can prepare sandwiches. There would be a need for two workers who would work for eight hours a day, 20 days a month. The salary of a worker is ?7 per hour, which is above the minimum wage. In a month, the fixed costs for two workers would be ?2,240. To further minimize additional salary costs, the owners would act as cashier and supervisor. Instead of receiving a monthly salary, they would just get their share from the monthly profit. Aside

Construction op analysis R5 (reading articles) Article

Construction op analysis R5 (reading articles) - Article Example The same standards of data collection procedures must be maintained for both primary and secondary methods of data collection. A compromise on the standards will lead to misleading data and hence data should not be †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦worshipped or taken to be perfectly true. Answer: Data is essential for validity of research. Primary, secondary, and good data are all sources of data used in research and considered to be true. The challenge of the data collected depends on the procedures of data collection. The procedures affect the course of research regardless of the influence of the researchers on the data. The same standards of data collection procedures must be maintained for both primary and secondary methods of data collection. A compromise on the standards will lead to misleading data and hence data should not be taken to be perfectly true. Garza Jesus, Pinero, Juan and Ozbek, Mehmet. Sampling Procedure for Performance-Based Road Maintenance Evaluations. Transportation Research Record: Journal of the Transportation Research Board, No. 2044. Transportation Research Board of the National Academies, Washington D.C. 2008. Print. Pp. 11-18. Redman, Thomas. Data: An Unfolding Quality Disaster, DM Review Magazine, Data Management Review and Source Media Inc., Aug. 2004. Web. 17 Feb.

Stages of a criminal trial Essay Example | Topics and Well Written Essays - 250 words

Stages of a criminal trial - Essay Example This only comes after the first step of determining whether the trial should happen before a jury or a judge. The attorneys involved in the persecution gives details of the issues that surround the case to the court. He will further explain the point in which the prosecution plans to prove. The defense further gives their opening statements. In this case, the team will be trying to prove that the defendant is innocent. The opening of statement stage is only valid if other steps of the trial are successful (Felman, 2002). These stages include presentation of evidence to the court. There then follows cross examination of this evidence and the witnesses. The last stage is usually the closing statements, which summarizes the case and waits for the judge or the jury to make a decision. Clearly, the opening statement determines the direction of the case. It gives the judge and the witnesses some sort of focus so that the case is determined appropriately. One example of a criminal case is that of O.J Simpson murder case, also known as people of California vs. James Simpson case (Bugliosi, 1997). He was accused of murder of both his wife and her friend. He was defended by his lawyers Robert Shapiro and Johnnie Cochran. They issued opening statements to defend their client, stating that the blood samples were comprised. They also proved that the police had not conducted themselves appropriately. In the end, the jury decided that the James Simpson was not guilty, and was neither responsible of the two deaths. The stages for criminal trial were duly followed in this case for its

Human evolution Essay Example | Topics and Well Written Essays - 1250 words

Human evolution - Essay Example Thus the lack of cultural knowledge made many individuals to perish in new habitats. Heinrich used the theory that capacity for knowing is an important adaptation to extract adaptive information from the environment, which is still relevant to the current human interactions. The research recognized that considering the cultures central to human life resulted in a formidable evolutionary theory in status psychology. However, considering that humans have to depend on information for survival, the huaman specks must have evolved in line with social status that occurs parallel to dominance, and is related to affective and cognitive processes (Heinrich, 2011). In such cases, where a species depends on learning from others to a large extent to improve some aspects of its behavior, such process will effectively alter the environment faced by the natural selection that impacts on the human genes. Therefore, as humans continuously use their cultural learning abilities, the abilities give rise to continued cultural evolution. Such continued cultural evolution leads to development of complex adaptive practices, techniques, tools and other bodies of knowledge related to human behavior, and edible plants in such habitats (Heinrich, 2011). This aspect is relatively new and explains how humans adapt and survive in extreme situations as studied under anthropology. Consequently, cultural adaptations continue to improve over many centuries, which mean that when humans are stripped off their cultural adaptation, they become hopeless species that can easily be wiped. Sturt (1) explains that human evolution has higher probabilities of being a continuous process and not according to the currently accepted model of distinct changes that characterize a shift from one species to the next. Therefore, species would be best described to be semi homogenous over time, which is a new shift from what is already known in evolution regarding the shift from one species to the other in distinctly defined times. According to Sturt, there is no smooth development in morphology; what is perceived to be skeletal change results from a small flaw in the long genome configuration. The stability in certain species as observed would be explained by stability between marked changes in such genome flaws. The fossils currently known to humans offer an exaggerated perception regarding evolution in that the fossils are widely spaced in time, implying the difference between such fossils represent a continuous evolution processes to differentiate one species from the rest. Sturt (2) explains there is no much difference between the current human species and the Neanderthal man since they are only separated by several hundreds of years. Similarly, the brain followed the same evolutionary process, and it is the physical part in which rational decisions can be coded and decoded to differentiate between man and ape. Since such physical factors have to be passed down the genetic tree, it would f ollow that if these features increased the survival of the individual possessing them, they are gradually enhanced till the whole population acquire them through natural selection. Evolution thus involved significant development and spread of brain features through a natural selection process explaining what turned the earlier animal behavior to human behavior enhanced by a life learning process and a favorable climate. Schaffner (2008) in an article Evolutionary

Why was World War I and its aftermath considered to be the major Essay

Why was World War I and its aftermath considered to be the major turning point in Middle Eastern affairs and the main determinant of the political situation there today - Essay Example The defeat of the German meant their initial territories were to be taken over by the British, French and their allies. The Middle East was previously under the ottoman rule. The region was highlight regarded as a German stronghold. The Sykes-picot treaty reshaped the Middle East (Kamrava, 2005). This gave way for the change of guard and the domination of the French and British. The Middle East was partitioned into spheres as a means of sharing the countries between the two European powerhouses (Ulrichsen, 2014). The New League Nation placed a compulsory rule and the French took over Syria and Lebanon while the British took over the remaining territory. The continuous stay of the European rule led to revolutions. The region was fighting for self-rule and governance. The resistant nature of the natives created a tense moment between the European nations and the Middle East nation was the beginning of political hostility. The region has played host to a number of political conflicts. The friction between the two regions has created interested from the east. The European nations on one side fought for the status quo while the Middle East fought for self-governance. The availability of oil and other natural resources created interest from countries as far as the USA (Ulrichsen, 2014). The region has remained a center of conflict between the west and the natives. High political hostility has shaped the modern day middle

This novel is peopled with a landscape of loners and outcasts Essay

This novel is peopled with a landscape of loners and outcasts - Essay Example two great novels, which are â€Å"The Grapes of Wrath† which had rightfully earned him a Pulitzer Prize and also eventually, the Nobel Prize for Literature while the â€Å"Of Mice and Men† is a much shorter work but equally a realistic portrait of the travails of poor, working men who often had to travel to faraway places in search of meaningful work. In the absence of that, these migrant workers were forced to accept any jobs they can find at any wage that can offer a chance of keeping body and soul together. This novella is peopled with a landscape of loners and outcasts; people who are essentially rejects of society, in a sense, but somehow have to struggle on and exerted their best efforts to attain their dreams. â€Å"Of Mice and Men† was set in the context of the Great Depression during which a lot of people were thrown out of work compounded by the problems of itinerant migrants who in desperate situations have to somehow find a job. These workers transfer from one ranch or a farm to another ranch or farm doing menial tasks but despite doing backbreaking farm labor, a few of the characters in the novella found it appropriate to dream of finally owning a farm. A poor worker, like an itinerant farm hand, can still attain his dream if he works hard enough and strives to attain his dream, which may seem at first impossible to most people or even impractical to some people. It is the right of anybody to have a dream and the dream was what binds the two protagonists in the novella. George Milton is a quick-witted worker while Lennie Small is mentally retarded but the two of them surprisingly found good fellowship in each other. George has a good understanding of Lennie and took care of him in a way, out of pity for this mental impairment although ironically, Lennie Small is a big man physically. Most of the characters in the story are loners because they are migrant workers who out of necessity do not have roots in one place but move from one farm to another

Design of Water-Based Fire Protection Systems Essay Example for Free

Design of Water-Based Fire Protection Systems Essay Water pressure is the energy that powers sprinkler system, so it is very important. Water flow creates pressure which generates energy that moves water through the pipes. Flow is the measurement of water required for the smooth flow of water to perform the required task. But the fire sprinkler requires much needed effort to provide improved fire protection against high challenge fire hazards. A sprinkler gives fast response with great supply water and increases the fire suppression capability. Installation of fire sprinkler system requires certain specific construction, performance installation and operation. For e. g. the discharge coefficient of sprinkler is nominally must be within the range of 13. 5-14. 5, where the discharge coefficient is calculated by dividing the flow of water in gallons per minute through the sprinkler by the square root of the pressure of water supplied to the sprinkler in per square inch gauge. Sprinklers were initially designed to control fire with thirty-foot ceilings In United States, water pressure is measured in per square inch and water flow is measured in gallons per minute. The maximum water supply is depend upon number of conditions such as length of pipe, the place mere fire catch up, the amount of water pressure. The method to measure the water supply depends upon the source of water. The measuring process differs in city water systems, water from tank. Sprinklers were initially designed to control fire with thirty-foot ceilings where flammable stock such as plastics such as plastics is kept 25-foot high in racks. Whereas in some cases available water supplies is not capable of creating that much pressure required for the control of fire, then a supplementary pump can be used to increase the content of water pressure before sprinklers. Therefore, water quantity needed for sprinkler system should be determined according to the suitable method so that waste should not be wasted or misused. REFRENCE Referred to sites: 1. http://www. patentstorm. us/patents/6336509-description. html Low pressure fast response bulb sprinklers 2. http://www. extremehowto. com/xh/article. asp? article_id=60335 Designing a Sprinkler System Jess Stryker Dated 3rd August 2007

The Importance of Reading and Studying Essay Example for Free

The Importance of Reading and Studying Essay Every generation of man, since the beginning of time, has had to learn over and over again the same basic lessons. Why do we not take advantage of the fact that many of them wrote down their mistakes in their writing? If you are in a similar situation why not try looking at it from a different point of view? Many classics of our age were written with some moral objective, a lesson to be learned by the reader. In this sense, reading the works of an author gives their personal insight on a given topic. Allow me to explain. For instance, one of my favorite novels is Sense and Sensibility by Jane Austen. In this story, the two main characters represent extreme cases of love. One acts on every whim and feeling, that is, sensibility. The other, sense, reigns in her heart and is not ruled by her emotions. Jane Austens perspective on and about women during this time period is evident throughout the entire novel and thus provides a glimpse into her world and her mind. By recognizing the comparison, I am then able to come to my own conclusions concerning matters of the heart. If we do not continue studying these great classic works, it is impossible to claim our superiority in this modern era to any other time in history. Despite all the technological advances in the entire world, blatant ignorance of the past will only continue the demise of the love of literature today.

Education Is Considered As An Investment Economics Essay

Education Is Considered As An Investment Economics Essay Education is considered as an investment in human capital. Human capital can be described as the knowledge, abilities and skills of an individual, acquired through education, training and experience, which help the latter to be more productive and thus improve his potential income earning. Ismael (1998), Becker (1964) and Mincer (1974) have emphasized on the fact that, by investing in human beings, we will gain from some forms of benefits in the future. However, Blankneau and Simpson (2004) find no clear evidence on the link between government spending on education and economic growth. Human capital is one of the most important components of sustainable economic development of a country as illustrated by Lucas (1988) and Romer (1990) in their new growth literature. The expanded neoclassical growth model developed by Mankiw, Romer and Weil (MRW) (1992) and the endogenous growth models developed by Lucas (1988), Romer (1990), Barro (1990) and others have only recently stressed on the importance of human capital in growth theories. Even though human capital incorporates health, experience, skills, education and other social factors, in this paper we will concentrate only on the role of education and its effects on the economic development of Mauritius. One problem that arises is when dealing with the measurement of human capital. In fact, there is no agreed definition of which proxy should be used to represent human capital. Generally, the average number of years of schooling has long been seen as a convenient proxy. For example, Mankiw et al. (1992) use secondary enr ollment as proxy for education and Barro (1998) uses enrollment in different levels of education, i.e. primary, secondary and tertiary, and also enrollment by gender as proxies. In our study we will be using the average number of years of different schooling levels as proxies for education. Petrakis and Stamatakis (2002) have stressed on the fact that each different level of education has different impact on growth. For example, they find that the effect of primary and secondary education on the economic growth of developing countries is more significant than that of tertiary education, and for developed countries it is the opposite that takes place. Since it improves human capital, we could say that education does affect economic growth predominantly, but actually, the impact of education on the economic development is quite ambiguous. There were countless debates over the years by researchers over whether education has a positive, negative or no relationship at all with the economic growth of a country. Barro (1991) finds that education has a positive and significant impact on economic growth. He observes that any rise in enrollment rate, raises GDP too. De Meulmester and Rochet (1995) provide evidence that this relationship may not always be true. Devarajan et al. (1996) find that education has a negative impact on economic growth for some developing countries. They deduce that developing countries are not productive at the margin because these countries do not fairly allocate their public capital expenditure and this explains the opposing relationship between education and economic growth. The purpose of this paper is to dete rmine the impact of education on the economic growth of Mauritius. Empirical Evidence Barro (1991) finds that education and economic growth are highly correlated. He uses enrollment rate as a proxy for education and per capita GDP as a proxy for economic growth. Data are collected across more than 100 countries during the years 1960 to 1990 and Barro finds that each additional year of enrollment increases per capita GDP. Bils and Klenow (2000) also come across similar results in their research. They find that variation in schooling explains approximately one third of the variation in economic growth. Although Bils and Klenow (2000) provide evidence of the positive relationship between education and economic development, they also claim that more growth would result in more education and not the opposite, i.e. a reverse causation effect. Akcabelen (2009) uses the ARDL approach to determine the short-run and long-run effects of different levels of education on Turkeys economic development. Secondary enrollment and tertiary enrollment are used as different proxies for education and this enables us to examine the impact of each level of education on the economic growth. Akcabelen concludes that there is positive correlation between all levels of education and the long-run economic development of Turkey. Loening (2002) uses time-series data from 1951 to 2000 and applies the error-correction methodology to analyze the impact of education on the economic growth of Guatemala. He observes that output per worker increases by 0.16 percent following a 1 percent rise in the average years of schooling. So he agrees on the fact that education does have a positive impact on the overall economic development of the country. Afzal et al. (2010) use time series data from 1970-2009 to analyze the relationship between education, physical capital, inflation, poverty and economic growth in Pakistan. According to their findings, education and physical capital have both a positive and considerable effect on economic growth in the short-run as well as in the long-run. They also find that inflation slows down economic growth in the long-run and poverty has no effect at all on the economic development of Pakistan. Other researchers, such as Kakar et al. (2011), have used time series data for the time span 1980-2009 and apply the Error Correction Model (ECM) and come to the conclusion that education influences Pakistans economic development only in the long-run. They also observe that the quality of education is more important than the quantity of education in achieving economic growth, so the government should increase its investment in education with the aim of enhancing the quality of education further. Since Mauritius is part of Africa, it is also good to see the results of researches conducted in other African countries. Fonkeng and Ntembe (2009) use enrollment and GDP as proxies for education and economic development and they notice that education at higher level, i.e. at tertiary level, is positively correlated with economic growth of Cameroon. Musila and Belassi (2004) use government expenditure on education as proxy for education for the years 1965 to 1999. They apply the cointegration and the ECM methods and find that there is positive correlation between average workers expenditure on education and the economic growth of Uganda. Ndiyo (2007) uses time series data from 1970 to 2000 on real education expenditure, real capital formation and GDP, and employs the VAR technique. Based on the results obtained after computations, Ndiyo (2007) demonstrates that education does not have a positive effect on the economic development of Nigeria. He suggests that this result can be explai ned by various factors such as labor market distortions, redundancy, brain drain, industrial disputes and job discontinuities, and government failure etc. Khorasgani (2008) analyses the impact of higher education on Irans economic development for the period 1959 to 2005. The proxies used for human capital are education attainment and research expenditures. Khorasgani (2008) also uses Cobb-Douglas production function together with the ARDL method to determine the short-run and long-run effects of higher education on the economic growth. The study demonstrates that real output increases by 0.314 percent in the long run and 0.198 percent in the short run following a 1 percent increase in higher education attainment. Hence, higher education has a positive and significant impact on the economic development of Iran.

Critiquing and Repairing Free Trade under NAFTA :: Global Political Politics Essays

Critiquing and Repairing Free Trade under NAFTA On January 1, 1994, the North American Free Trade Agreement (NAFTA), the free trade policy linking the economies of Canada, the United States, and Mexico was officially implemented. Over the past decade, the policy has evoked a firestorm of debate involving neoliberal advocates, mercantilist critics, and radical critics, all of whom analyze and critique NAFTA in an effort to determine the success of free trade. Since NAFTA policies are evaluated by political economists with differing ideologies, the success of NAFTA’s first decade remains in question. After a decade, which economists herald NAFTA as a success and who disregards it as a failure? Which set of economic and political standards should be used to evaluate free trade? And ultimately, what policies should be implemeted in NAFTA’s second decade? Since there is little agreement on the future of NAFTA, it is wise to look to the past if we are to determine where the future may lead. By understanding the conflicting arguments inherent in debate on free trade, then perhaps we can better establish priorities and suggestions for policy reform in NAFTA’s second decade. Essentially, all disagreements in political economics stem from three theoretical perspectives: neoliberalsim, mercantilism, and radicalism. The three theories emphasize divergent characteristics associated with economic vitality: neoliberals emphasize market efficiency, mercantilists defend state sovereignty, and radicals value social justice. History has taught us that these theories regularly contradict each other and ultimately result in policy conflicts evidenced by countless case studies. Free trade and economic growth is a pressing concern for political economists, suggesting that little common ground can be found among the three theories. The first of the three political economy scholars are neoliberals, who reject government intervention in the economy through protectionist policies such as tariffs, subsidies, and quotas; rather, their focus is on overall economic growth as evidenced by increases in gross domestic product. Neoliberal advocates expected NAFTA to produce an increase in exports of goods and services, create additional jobs, expand foreign investment, and spur overall economic growth. These four expectations of free trade policy serve as a means of evaluation for neoliberals. Neoliberal standards of success are easy to understand: if NAFTA has produced more goods, jobs, investment, and overall profits, then NAFTA should be heralded as a success.

My Friends Mom Has Cancer :: Personal Narrative Smoking Essays

My Friend's Mom Has Cancer It was a beautiful summer day down in Phoenix and the first day of my junior year of high school. All of my friends were waiting for me outside on the wall, which is right outside of BigB’s. The wall on the side of BigB has a mural of the world with every color of peoples skin on it. I was in love with that mural throughout high school because it meant something to all of those who went to Alhambra. There are not any trees out there since it is Phoenix and the gravel always made my shoes look dull every Tuesday when I had to wear my JROTC uniform. I always hated going in there but the soda was cheep and so was the water, which is always good on those hot summer days. Ashley, Michelle, and I get out of Michelle’s mom’s car. Michelle’s mom is like my second mom and has been that way as long as I can remember. Joyce would drive us to school and on Tuesday’s she would pick us up. The only thing going through my mind is who is going to be b uying my smokes this year. Little did I know how much things were going to change for us. We walk over to our friends who thanks to me we all knew. Ashley leaves for class and Michelle and I decide who is paying for this pack. Neither one of us would buy one for ourselves. The year gets going I can already tell it is going to be a very long year I just got my first job and had no time for my friends. Now it was the middle of January and Michelle comes up to me while we are sitting on the wall and she looks very unhappy. Joyce had not driven us to school that today because of a doctor’s appointment but I had not thought anything of it. I could tell she was unhappy although she had not said a word. Since it was a Tuesday and I was in uniform. I really was not supposed to be smoking but I was any way. I offered Michelle a smoke because I thought it would calm her down but she did not take it. That was when I knew that there was something definitely wrong with her.

Complementary Medicine Formally Provided in HealthCare System Essay

Complementary and alternative medicine (CAM) is a treatment or cure that is given additionally along with doctor’s care. There are many different CAMs such as acupuncture, hypnosis, yoga, massage and herbal therapy. They are very popular in Asia, especially among Chinese communities. However, the use of CAM is very limited in the health care system of many Western countries, including Canada, due to several reasons. In my point of view, it should be formally recognized and provided as a part of mainstream health care system. Firstly, people nowadays would prefer complementary and alternative medicine rather than conventional medicine. Secondly, the altitude of healthcare professionals has changed a lot, most of young physicians are now considering the use of CAMs into their practice. Finally, the government needs to regulate some of the CAM treatments so in order to promote the use of CAMs and create a better healthcare system. To begin with, there are four types of complementary and alternative medicine, which are categorized by Tataryn based on their own approaches (Kelner, Wellman, n.d.). While the first one is called Body, which focuses on diets, herbs and manipulation, the second type concentrates on thoughts and visions, called Body Minded. Body-Energy (Kelner, Wellman, n.d.). The third type, is about acupuncture, cure by touch (Kelner, Wellman, n.d.). The last one is Body-Spirit, using faith and prayers to cure (Kelner, Wellman, n.d.). Researches are being conducted by experts to determine whether CAM is safe enough to be in use and its effectiveness. Having said that, it is never easy to conclude these benefits. Experts are having troubles with some treatments like prayer. Despite all of its limitation, Canada is still p... ...h 2014, from National Center for Complementary and Alternative Medicine: http://nccam.nih.gov/health/yoga/introduction.htm#hed8 Kelner, M. & Wellman, B. (2003). Complementary and Alternative Medicine: How do we know if it works. Healthcare Paper: 3(5). University of Toronto. McFarland, B., Bigelow, D., & Kaplan, M. (2002, October). Complementary and Alternative Medicine Use in Canada and the United States. American Journal Public Health, pp. 1616-1618. Sewitch, M. J., Cepoiu, M., Rigillo, N., & Sproule, D. (2008). A Literature Review of Health Care Professional Attitudes Toward Complementary and Alternative Medicine. Journal of Evidence-Based Complementary & Alternative Medicine October, pp. 139-154. Ventola, C. L. (2010, August). Current Issues Regarding Complementary and Alternative Medicine (CAM) in the United States. Pharmacy and Therapeutics, pp. 461-468.

Why I Want to Be a Teacher

Why I Like To Be a Teacher Teaching is a unique profession. It takes a lot of commitment, dedication, patience and above all, love for the act of helping others learn. Being a teacher is one of the noblest and most gratifying professions , no matter how difficult the road is. Undoubtedly, it is hard to deal with students, their behaviors, personal problems, difficult ages and even with their parents that sometimes do not support the teachers, and last but not least, the educational system itself. No matter how complicated your life can turn when you are a teacher, from a personal standpoint, I can say teaching pays off. I love to teach and I used to be a math teacher for many years. This subject is hardly ever the students’ favorite. Math is really tough, needs some logical reasoning, students’ focus in class and some study hours after class. Do all the students love all this? I bet. On the other hand, when a teacher teaches a not very likeable subject like math, you are not very likeable either. I personally think teaching Math is always a challenge but I have faced it with enormous pleasure. Being a teacher is gratifying. It feeds your spirit and fills your soul. It’s great to have the recognition of your students and a warm hug when you run into them after many years. You will not probably remember their names and pretend you do, but they will for sure remember yours. When you hear they are engineers, doctors, nurses, mechanics; whatever profession or occupation they mention, you feel very proud to know that you have contributed to build their futures. Your eyes shine with emotion. It is absolutely uplifting to be a teacher. Many teachers have had professional crises in which they get exhausted, bored, anxious or think teaching is a waste of time and thoughts of abandoning their classrooms invade them at times. I have not met a single teacher who has not been through these emotional feelings. Some reconsider and overcome this, others leave for good and regret it eventually. Even those who leave the teaching profession treasure very pleasant memories of heir times at school with their students and talk about it with love and enthusiasm. Fact is that teaching is tough, it is a rose full of thorns, but it is, without a doubt, a wonderful profession. Teaching is a profession that makes you always feel young at heart, no matter how old you are. The students’ energy, enthusiasm, their young spirit is as contagious as the worst of the viruses. When you are a teacher you become a friend, a counselor, a parent, an extraordinary human being. I know it is painstaking to be a teacher, it gives you no spare time to watch TV when you have to mark students’ essays. You go home with a pile of books to read for next class. Teaching is sometimes regarded as a way of living and not a profession. It is overlooked and underestimated. Despite all this, I consider being a teacher is a very honorable profession. I can say teaching is worthwhile. Bibliography> just personal experience Why I Want to be a Teacher I believe that everyone, one way or another, has progressed to where they are in life because they had a teacher. A teacher by definition is someone who provides educational instruction and communicates lifelong lessons. However, I see teachers beyond that common definition. Teachers have the opportunity to shed light on topics not commonly found in text books, to teach skills that students can use in real life, and to inspire students to overcome their adversities.But why become a teacher when you can become a doctor? Or a lawyer? I asked myself these same questions prior to joining the education program at the University of Guam. I found great intrinsic value of teaching by being able to inspire students to help others and to provide equal opportunities for those children who are considered â€Å"at risk†. I also found great extrinsic value in teaching because it provides a great work schedule and I am able to travel the world because education is rooted in every country. I did not want to become a teacher my first semester of college atThe University of Guam. I had my mind set on becoming a therapist because I felt that the main reasons why people kill other people or why kids end up in juvenile prison is due to the fact that they have an underlying stressor that causes them to act up. I wanted to help rid the world of angry and depressed people and help them begin their healing process so that they can become contributing members to the society. However, after two semesters I realized that all these problems could be solved if people were well educated and knowledgeable of the opportunities around them.I saw that schools were the perfect institution to influence children on becoming positive and active members of society. I want to be able to inspire students to engage in solidarity so that they can help those around them. I want to teach my students that they are more alike than different and to be able to recognize the problems that stem from our s ociety’s culture. There are also those students who are plagued by racial or financial setbacks regardless of how hard they try to succeed. I want to be able to reach out to those students and help them continue their education. I have seen so many classmates of mine who were overlooked because they were not the smartest in the class and those students ended up dropping out or getting into drugs.I want to be able to put more emphasis on the students who are  falling behind so that students feel more comfortable with being at school and prevent students from dropping out. Being a teacher requires that you give up a lot of your time and patience in hopes that your students succeed in life. Seeing your students become doctors, lawyers, or maybe even the president of the United States can be very rewarding even though teachers rarely gain recognition for their students’ accomplishments. However, teachers are rewarded not just intrinsically but extrinsically. One extrinsi c reason for why I want to become a teacher is because I get a great work schedule.Teachers get the weekends off, not to mention the summer and winter breaks as well. Being a student I was accustomed to having a summer break to recuperate and to prepare for the next semester and becoming a teacher I was able to keep the same lifestyle and still able to go back to my job when the school year started. Becoming a teacher was very appealing to me because I had a desire to join the Peace Corps upon graduating college and there are opportunities for teachers to travel around the world and teach in different countries, especially the third world countries. I loved to travel and help others and becoming a teacher gave me the means necessary to do both. In conclusion, I know becoming a teacher will be difficult but the rewards are more abundant than the costs.I hope to inspire students to reach out to others and to be able to recognize the problems that stem from our society’s culture . I would also love to see those students who are â€Å"at risk† succeeding to their fullest potential. I would love give back those privileges to those who are not as fortunate and travel the world spreading the love of learning in all parts of the world.

Report on Barista

A Report on ————————————————- â€Å"BARISTA CAFE† UNDER THE SUBJECT â€Å"CONSUMER BEHAVIOUR (CB) Prepared by Vivek Jethva| 10MBA032| Jitendra Patel | 10MBA064| Hardik Khara| 10MBA039| Arvind Prajapati| 10MBA081| Sarman Goraniya| 10MBA025| Sandip Kanani| 10MBA036| Kapil Prajapati| 10MBA083| Nilay Khandalkar| 10MBA037| MBA 2010-12, Semester – iii Submitted to (Dr. Govind Dave) INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) Table of ContentSr. No. | Particulars| Page no. | 1| About the coffee industry| 3| 2| Growth of the coffee industry in India| 5| 3| Present coffee production in india (2010)| 6| 4| About the espresso| 11| 5| About the barista| 12| 6| Case analysis| 20| 7| Learning from the case| 21| 8| Question & answer| 22| 9| Bibliography| 27| About Coffee Industry: It all began around 1000 A. D. w hen Arab traders began to cultivate coffee beans in large plantations. They began to boil the beans creating a drink they called ‘qahwa’ which translates to ‘that which prevents sleep’.The drink became widely popular, and the need for coffee beans grew. The brief timeline for the growth of coffee, cafes and everything related is given below: YEAR| Journey Of Coffee Industry| 850| First known discovery of coffee berries. Legend of goat herder Kaldi of Ethiopia, who notices goats are friskier after eating red barriers of a local shrub. Experiments with the berries himself and begins to feel happier. | 1100| The first coffee trees are cultivated on the Arabian Peninsula. Coffee is first roasted and boiled by Arabs making ‘qahwa’. 1475| The world’s first coffee shop opens in Constantinople. | 1554| The first establishment in Constantinople soon becomes widely popular, and two more cafes are opened. | 1600s| Coffee enters Europe through the p ort of Venice. The first coffee house opens in Italy in 1654. | 1652| The first coffee house opens in England. Coffee houses were called ‘penny universities’ (a penny is charged for admission and a cup of coffee) because a person could visit a cafe to discuss current affairs and social issues. | 1672| The first Persian coffee house opens. | 1683| The first coffee house opens in Vienna. 1688| Edward Lloyd’s coffee house opens. It eventually becomes Lloyd’s of London, the world’s best-known insurance company. | 1695| The first sign of the French Revolution had its roots in Parisian cafes where the people’s movement started gathering steam. | 1822| The prototype of the first espresso machine is created in France. | 1980s| Coffee is now the world’s most popular beverage, which leads to a boom in retail and hotel cafes. The American retail cafe Starbucks in born. | 1990s| With the growth of the Internet, cyber cafes are born, providing Inte rnet access and coffee to users. 2000s| With an increased penetration of PCs in homes, cyber cafe chains close, and re-immerge as retail coffee cafe chains. | The Coffee Cafe industry is currently one of the biggest and fastest growing sectors in business. The industry consists of a mix of individual cafes, hotel cafes and retail cafe chains. Individual Cafes: The main bulk of revenue is earned by small, individual cafes, run mostly by families and friends. It is a relatively unorganized sector. There are millions of such cafes around the world, and they provide customers with a homely, casual experience.The bulk of these cafes are mainly in Europe, where every little town or village has local cafes, where people gather together for a conversation over coffee, or just to be alone with their thoughts. These cafe’s have been the birthplace and sanctuary for various creative minds, revolutionaries and thinkers of our time. The most recent example is the author J. K. Rowling, who has written most of the Harry Potter series of books, sitting at her local cafe. These cafes set themselves apart from retail chain cafes and hotel cafes because they provide customers with a homely, classic appeal, which cannot be emulated.Hotel Cafes: Ever since the popularization of coffee, hotels all over the world started opening 24-hour coffee shops where visitors to the hotel could walk in for a cup of coffee and some food at any time. These coffeehouses are extremely important, because they provide international visitors to the hotel with a universal drink- coffee. Any customer can walk into any major hotel in the world, and enter the coffeehouse, and know what to expect. These cafes are not really major players in the coffee cafe industry, but rather provide supplementary services to the hotel industry.Retail Cafe Chains: The last, and the most organized sector in the coffee cafe industry, is the retail cafe chain. Off late, these chains have become extremely popular and a re growing at an ever-increasing pace. These retail chains have work with an organized structure of man, material and money. The work on developing a recognized brand consistent to all their outlets, which customers can easily relate to, wherever they go. They provide customers with a standardized level of service and quality at each of their outlets.The vast popularity of these retail chains is shown in the rapid international growth of brands like Starbucks. Customers can do to any Starbucks across the world and know exactly what to expect. Growth of the Cafe Industry in India: Hot beverages have always been a part of the tradition of India, especially South India. Coffee took the first seat in South India when the traditional Brahmin classes brought down the beverage from the ruling British around the 1930s. During the early years the drink was confined only to traditional rich Brahmin families who served filter coffee in a ‘davra- tumbler’.Coffee is no more confined to the rich Brahmin class now, though the tradition of serving filter coffee in the ‘davra- tumbler’ continues to this day. In order to spread the drink, coffee houses emerged at various places in the country, which also served as the opposite places for lawyers and the educated class to hold discussions ranging from politics to cinema. It is also believed that many scripts and ideas for films evolved here. One of the oldest coffee houses in South India is the Raayars mess, Chennai, which serves first class filter coffee even today.The mess was established in the 1940s and continues the tradition of coffee but supplements it with Tiffin also. The vintage location of the mess attracts huge crowds even today early in the mornings, Coffee however was not the only item on the menu. These places also served food and other drinks to their customers. The drink also became famous and as a result even five star hotels began cashing in on it. Several hotels all over the country started opening coffee- shops that catered to high- end customers. This showed the popularization of coffee cafes, to all sections of society.The drink has now become more of a concept than merely a drink itself. The last decade witnesses the growth of numerous coffee pubs in the country. A number of coffee cafe owners tried to westernize the taste in contrast to the filter coffee. Now, large retail chains like Qwikys, Barista, and Cafe Coffee Day have opened up around the country. The concept of a cafe today is not merely about selling coffee, but about developing a national brand. Retail cafes now form a multi- crore industry in the country, and have huge potential for growth locally, and internationally. Present Coffee production in India (2010):Production: The government’s Coffee Board now pegs MY 2009/10 coffee production at 289,600 tons (4. 83 million bags of 60 kg) tons, which included 94,600 tons Arabica and 195,600 Robusta, lower than the Post-Blossom estimate of 306 ,300 tons, due to adverse weather conditions during bean maturing and harvest stage. Furthermore, rains also reportedly caused some quality problems, particularly in the Arabica variety. Although trade sources initially contested the Coffee Board figure saying that the Board estimate of the crop loss was on the lower side, now they are in agreement with the Board estimate.Some even believe that production could be marginally higher than the Coffee Board estimate, given the current strong export trend. Outlook for the MY 2010/11 crop presents a mixed picture. Although several coffee growing regions have received good pre-blossom and back up showers, rainfall has been poor in some parts of Coorg and Tamil Nadu. High February/March temperatures could affect Robusta production to some extent, although heavy December 2009 rains left enough soil moisture, which may help compensate for the lack of pre-blossom showers.The Coffee Board is expected to release its Post Blossom forecast in late May or early June. Meanwhile, industry sources forecast MY 2010/11 coffee production marginally lower than the MY 2009/10 estimate at around 275,000 tons, which include 175,000 tons of Robusta and 100,000 tons of Arabica. Coffee pests such as white stem borer and berry borer, although not completely eradicated, are under control due to better agronomic practices. Higher coffee price realization during the past three to four years has prompted coffee growers to apply more farm inputs and follow better agronomic practices, supporting higher production.Labor costs, which accounts for almost 65 percent of the coffee cost of cultivation, continue to escalate. With off-farm employment opportunities increasing, coffee planters have started experiencing shortages of skilled labor, which could become a major problem in coming years. Higher price realization for coffee is now helping growers to some extent mitigate the higher labor cost. The Indian government’s National Rural Employme nt Guarantee program and a highly subsidized rice and wheat distribution program have further exacerbated the labor shortage in the plantation sector.Although limited mechanization is taking place in some coffee plantations, large-scale mechanization is difficult in India because of uneven plantings and small sized holdings. Although the coffee planting and bearing area in India has generally shown an upward trend, mostly due to some expansion of coffee cultivation in non-traditional states such as Andhra Pradesh and Orissa, coffee production, especially Arabica, has been declining due to diminishing yields (Fig 1a & 1b).Coffee productivity in the non-traditional areas, mostly Arabica coffee, is reported to be much lower than in the traditional belt, which pulls down overall yield. To contain the white stem borer menace, there was some uprooting of infected trees and replanting with new stock in the Arabica belt supported by the Coffee Board. These replanted trees are yet to reach b earing stage. According to industry sources, India’s coffee production will stabilize at around 300,000 tons once the replanted trees come into full bearing.A significant share of low quality domestic Robusta coffee and some imported low priced coffee (for re-exports) goes into the production of instant/soluble coffee. This segment is almost entirely branded and packaged, and is dominated by multinationals such as Nestle and Unilever, and the Indian conglomerate Tata Group. In recent years a few other Indian companies have made a foray into this segment with some success. Although instant coffee production capacity is increasing, actual production is estimated to be around 45,000 tons (120,000 tons on green coffee basis).Organic coffee production is miniscule at around 300 tons due to lower yields and the absence of a significant premium over non-organic coffee. Out of 220,000 coffee holdings in the country, 218,000 holdings belong to small farmers having less than 10 hectare s, which account for 70 percent of coffee production. Coffee cultivation is mainly confined to southern states of Karnataka (70%), Kerala (20%) and Tamil Nadu (7%). With a view to expand coffee cultivation, the Coffee Board has been implementing developmental programs for coffee development in the North Eastern Region and Non Traditional areas.During the 11th Five Year Plan, the Coffee Board had proposed to support a coffee expansion program taken up by the Integrated Tribal Development Agency on 24,000 ha in Andhra Pradesh and on 850 ha in the North Eastern Region. Indian Coffee Marketing System Indian coffee producers have three ways to market their coffee: (a) sell directly to exporters through an exporting agent, (b) hold it in a curing factory before selling it; (c) sell it at voluntary auctions. Smallholders, who dominate the Indian coffee scenario, mostly sell their parchment coffee (or dry cherry) to exporters through exporting agents.The agent takes the coffee beans to the curing factory, where they are checked for quality which must meet the exporters’ standards. The second method allows the coffee grower to store the coffee with the curer before selling it in order to speculate on price movements. Under the third method adopted mostly by large producers, coffee is sold at a voluntary auction, organized by the Indian Coffee Traders’ Association. In this case, the producer takes the coffee to the curing factory and stores the green beans in the auction warehouses, sending a sample for auction.Consumption: According to the Indian Coffee Board, domestic coffee consumption is increasing 5 to 6 percent annually, partly due to expansion of the coffee cafe culture and the spread of the coffee drinking habit throughout India, even into non-traditional coffee drinking regions in the north. The concerted efforts of the Coffee Board and coffee marketers in promoting the beverage as a lifestyle drink via coffee cafes and vending machines has added more visibility to coffee.According to a survey sponsored by the Indian Coffee Board, coffee consumption in 2008 is estimated at 94,400 tons, 73 percent in urban areas and 27 percent in rural areas (south India). Based on this, coffee consumption in 2009 is estimated by the Board at 97,000 tons and in 2010 at 100,000 tons. Trade sources are, however, skeptical about the Coffee Board’s high consumption figure. According to them, production, supply and distribution fundamentals do not support such high consumption figures.According to them, a significant quantity of chicory is blended with coffee, particularly in the soluble coffee segments, which tends to amplify the coffee consumption figures. According to some sources the amount of chicory going into the coffee blend is as high as 25,000 tons, which tends to over-estimate actual coffee consumption. The indicative Bangalore wholesale price of Arabica Plantation â€Å"A† averaged Rs. 203 per kg in 2009 ($2 per pound), a nd Robusta Cherry â€Å"AB† averaged Rs. 96 per kg (98 cents per pound), compared with the 2008 average price of Rs. 146 per kg for Arabica and Rs. 110 per kg for Robusta.The retail price of pure grind coffee (Arabica plantation) in major southern cities averaged around Rs. 270 per kilogram ($2. 75 per pound), a 17 percent increase over a year ago price. ($1= Rs. 44. 50). Farm gate price for Arabica parchment registered a 30 percent increase in CY 2009 but the increase was much lower or even negative in the case of Arabica cherry and Robusta parchment and cherry. India’s Growing Coffee Cafe’ Culture Although tea is the main drink of choice in India, now hundreds of trendy western-influenced coffee bars have emerged across India in Tier I and Tier II cities.The bean has become big business, so large that it now competes against the once dominant tea on menus everywhere. For coffee fans, India offers a few notable coffee bar chains. The significant growth in the n umber of coffee retail chains in India is due to the changing lifestyle patterns of Indian middle class families and an increase in their disposable income. Although the coffee bars’ contribution to India’s total coffee consumption may not be significant, these coffee cafes have added more visibility to coffee and opened up an outlet for various value added food items.Barista Lavazza :One of India's largest franchised chains of coffee bars, the Barista Lavazza coffee company operates around 205 outlets across India – 15 creme lounges and the rest espresso coffee bars. It plans to open 300 new stores over the next three years and has begun aggressively marketing its products outside Indian borders into neighboring countries. Considered the Starbucks of the East, Barista offers many of the same menu items like espresso, lattes, cappuccino and various pastries, in addition to basic coffee.Despite being Indian, Barista sticks closely to its Italian roots by serving Italian coffees exclusively. (www. barista. co. in), Cafe Coffee Day A later entrant than Barista, Cafe Coffee Day (CCD) offers nearly everything coffee-related, from take-home products and equipment to fully operational stores. Since the grand opening of the first store in Bangalore in 1996, Cafe Coffee Day has grown to become India's largest coffee retailer, with exports into Europe and the Middle East. Like Barista Lavazza, CCD tends to be in every major Indian metro area. Cafe Coffee Day currently has 810 outlets in over 100 cities.Costa Coffee The British influence isn't entirely missing from Indian cities, as the UK's largest coffee retailer has been setting up shops alongside other coffee competitors. The London-based Costa Coffee Company specializes in imported Italian coffees and made-to-order coffee concoctions like risteretto (a coffee stronger than espresso) and â€Å"Flat Whites† that feature custom barista designs in the froth. Qwiky’s Coffee Pub The coff ee house offers about 101 varieties of coffee, serving drinks such as espressos, lattes, cappuccinos, mochas, americanos and friazzos. It also offers grilled sandwiches, pastries and ice creams.Qwiky's clothing brand, greeting cards, magazines, books and coffee mugs are also available. | | Trade: Assuming a better than normal production this year, MY 2010/11 coffee exports are forecast at 200,000 tons, marginally lower than the MY 2009/10 estimate of 210,000 tons. Although export permits issued in MY 2009/10 through March 2010 were ahead of last year, the recent steep appreciation of the India rupee against the U. S. dollar is making exports less competitive. Coffee exports in MY 2008/09 were around 175,000 tons, 20 percent down from the MY 2007/08 exports of 220,000 tons because of reduced exportable surplus and igh domestic prices vis-a-vis global prices. On a calendar year basis, India’s coffee exports in CY 2009 were 189,000 tons compared with 213,000 tons in CY 2008. Ita ly, Russia, Germany, Belgium, Spain, and Finland account for almost 55 percent of total exports. Exports to the U. S. in CY 2009 were around 3,300 tons up from 2,500 tons in CY 2008. India imports small quantities of low-priced coffee, mostly from Indonesia, Uganda, Vietnam, and Ivory Coast, for value addition and re-exports. Such imports in IFY 2007/08 were around 27,000 tons and 29,000 tons in IFY 2008/09.The Perfect Espresso 1. The taste of your coffee will be directly affected by the amount of coffee you dispense into the handle; Single handle: One complete pull 7g No more – no less Double handle: Two complete pulls 14g No more – no less 2. Tamp the coffee. Hold the handle in your left hand, tamp with your right hand. As you tamp give the handle a good hard twist left – to – right to ensure a solid pack. 3. Wipe the excess grounds from the rim of the handle. Note: This will ensure that you don’t have coffee grounds build up on the rubber seal i n the brewing head.Over time this build up will cause grounds to leak into the coffee drink you are preparing. 4. Brew the espresso into a demi tasse. The correct brewing time for an espresso is 20 – 25 seconds. About The Barista: Background, Market Entry ; Growth Barista coffee was established in 1999 with the aim of identifying growth opportunities in the coffee business. Increasing disposable incomes and global trends in coffee indicate immense growth potential in one particular segment. More significantly, they believe they have been quick to spot a latent need waiting to be trapped: Coffee lovers seek a complete experience.One that combines intelligent positioning with the right product mix and carefully designed cafes. In other words, customers seek an â€Å"experiential lifestyle brand†. As of today, Barista exists in over 22 cities, and operates over 140 outlets nationally. In the last 2 years, Barista has opened over 100 outlets in the country and with a new o utlet opening nationally every 14 dates; Barista is currently experiencing phenomenal growth. With outlets opening in Sri Lanka and Dubai, Barista is looking at potential growth opportunities in Asia, making it highly competitive international brand. Product SourcesBarista sources its coffee beans from around the world, but a major supplier is TATA Coffee, part of the TATA Group that owns a large stake- holding in Barista. These coffee beans are then sent to Venice, Italy where they are roasted into a blend exclusively for Barista. The food and desserts at Barista is exclusively catered to by the Taj, who ensures a high standard of quality with all its products. Barista also sells merchandise through its store, all of which is imported. The merchandise accounts for nearly 1/6th of Barista’s overall sales. Quality Sources Barista has a check on the quality of its products every 14 days.Barista also incorporates TQM at its headquarters in Delhi. Since Delhi is the base for all its distribution, quality control measures are adopted there to avoid any poor quality products being distributed. Serving Size The serving size of a product is a measure, not only of quantity, but also of value for money. The average serving size for Barista’s main product categories is detailed in Table given below: Product Serving Size Smoothies | 240 ml/ 300 ml| Cold Coffee | 340 ml| Hot Coffee (2 kinds) | 300 ml| Granitas | 340 ml| Pricing: Barista has a ‘Skim Pricing Policy’. They began with a higher price, and skimmed the cream for the market.With the sudden spurt of growth in number of outlets, came the benefits of economies of scale. Because of this, they have been able to gradually lower their prices, and appeal to different segments of their target market. Currently, their prices are the lowest they have ever been, and they can competitively match their prices against Cafe Coffee Day’s prices. The prices are constantly changing though, and the l ast 1-year has seen 3 changes (mostly reductions) in prices. This gradual price reduction meant that Barista could maintain its profit- maximization policy until it could earn large cost savings because of the benefits of high volume.The main factors that affect their pricing are their cost of goods sold. The costs are quite high because imports a majority of its products and product- sources. Process: The order and delivery process at Barista is based on self- service, where a customer goes up to the counter to place his order, and goes back to the counter to pick his delivery once it is prepared. Positioning: Consumer Profile: According to research, over 65% of Barista’s customers are in the 15- 30 age- group. The majority of these are students and young urban professionals. Brand Image:Barista positions itself as a brand for anyone who loves coffee. Their products, services and outlets are more like the traditional European cafes, where people would meet for the love of co ffee, and for an intellectual appealing time. They position their outlets as a place â€Å"where the world meets†, and they look to appeal to anyone in the 14- 60 age group that loves good coffee and looks for a nice quiet time. * Products: Barista’s product mix constitutes a wide range of products that appeal primarily to traditional coffee lovers. Their products themselves are traditional products with traditional names.Food items like croissant, pastas, and sandwiches are complimentary to their coffee, and project a very classic image of Barista. Their merchandising also consists of primarily coffee related products like coffee beans, coffee machines, etc. * Prices: Considering that Barista is trying to target a market whose age range is between 18 and 60 years, a pricing policy appealing to this segment is difficult. Extremely low prices act as a deterrent to some customers who might regard it as an indicator or quality, while very high prices cannot be afforded by most of the youth.But since Barista’s current consumer profile is quite young, their prices are mostly inexpensive, brand at par with their competitors. * People: The people at Barista are characteristically trained to be Pleasant, Polite and Positive. They ensure you have a quiet, uninterrupted visit and provide an escape from the daily pressures of life. Their uniforms are in sober shades of brown and orange, and contribute to the overall laid-back feeling of the cafe. * Logo, Colors, Images: Barista, since the beginning has looked to use colors in its cafe interiors, logos and images; to project a â€Å"warm, earth glow, synonymous with coffee†.Barista uses shades of Orange ; Brown to good effect to promote its â€Å"laid- back† atmosphere. The logo is a combination of Brown, Orange and Light Yellow; with the word â€Å"Barista† written in an upward curve, and the word â€Å"Coffee† underneath. A simple logo that perfectly expresses Baristaâ₠¬â„¢s brand image: A traditional cafe for coffee lovers. * Decor and Architecture: Barista’s internal decor and architecture expresses the simplicity you would normally associate with traditional cafes. The furniture is made of light shades of wood, and there are comfortable sofas in bigger cafes.The walls are shades of orange, with various photographs of the love for coffee spread around each outlet. * Literature: The literature provided by Barista is indicative of its brand image. The menus, posters, pamphlets are all traditionally designed, with a classic and simple look. One aspect of particular note is their magazine, which is privately circulated in the cafes. The magazine encourages customers write, draw, make etc anything creative; and this is then published in the magazine. The magazine not only provides an avenue for advertising, but also an opportunity for Barista to express its brand image. * Place:Barista looks to cater to their target market with strategically l ocated outlets. Their outlets are generally located at High Street/ Family Entertainment Centers. Considering their generic appeal, there are Barista outlets in and around Malls, Cinemas, Colleges, and Offices etc. this endorses their brand image of a cafe that appeals to coffee lovers of all ages. * Promotions: Barista currently carries out mass promotion campaigns. This is mainly in the form of promotions in the Press, TV and Radio Medias. At present, they do not rely heavily on advertising, but rely more on sponsorships and strategic alliances with other corporations.Barista also takes part in various sales promotion activities to help increase sales at their outlets. * Sponsorships: Barista sponsors various events and festivals, which provides them valuable promotion directed at strategic markets. The sponsorships are mainly in kind, although major events are sponsored in cash also. * Collaborations: Barista has entered into special collaborations and alliances with various part ners for co- marketing brands. For example, Barista entered into a deal with Leo Mattel toys to provide the popular board game Scrabble at every Barista outlet across the country.This is an ideal alliance for both the organizations, because it provides Leo Mattel with an important avenue for promoting their product, and it provides Barista’s customers an added attraction for spending more time at Barista outlets. Barista has also entered into partnerships with various movies, for promotions through Barista, and recently, they tied up with Star World for its â€Å"Absolutely Everybody† campaign. * Sales Promotion: Barista uses a special â€Å"Barista Coffee Card† for its sales promotion activities. The Barista Coffee Card entitles you to one complimentary hot beverage when you are done sipping seven.It is available to all Barista coffee regulars. No membership fees, no references required. Fill out the card and you are a member. As a Coffee Card holder, you earn one stamp on the card every time you purchase a beverage. Simply present the card to the cashier when you place your order at any of their outlets. Once you have collected seven stamps, you can hand over the card to receive your complimentary hot beverage. Barista hopes this card can help drive sales growth, and increase customer retention. * Distribution: Distribution of outlets Every Barista outlet is owned by the company, and not franchised out to anyone.Barista can thus control and make quick changes to its entire retail chain. Barista currently operates in over 120 outlets all over the country, and at their current rate, they are opening a new outlet approximately every 10 days. They have a market presence in over 20 cities. Mumbai alone has over 30 outlets, and the number of outlets in the city is increasing at a phenomenal pace. Barista has a thumb rule for selecting cities and locations for the distribution of outlets. Location: This is a prime factor in determining the succ ess of a retail chain.However, Barista Coffee has adopted a top down approach, wherein they first identify the cities and then decide on precise locations within its limits. Selecting a city: Barista has devoted substantial management time and effort in zeroing in on the cities where they are now situated. The selection of the cities was based on the following criteria. * Sizeable population of executives, students and families in SEC A ; Barista category; * High disposable income with people looking for new vistas in leisure and lifestyle oriented concepts; * High level or organized retail activity; Rapid socio- economic development; * Level of commercial importance (Industrial cities, state capitals etc. ) * Number of educational establishments and opportunities available for employment. On the basis of the above criteria, they had initially targeted cities like Delhi, Mumbai, Bangalore, Chennai and Hyderabad. Chandigarh and Ludhiana were later added due to tie- ups with ‘Pl anet M’ and ‘Ebony’ to set up store-in- stores at their outlets. They are also pursuing an equally aggressive international business expansion strategy. They have over 50 overseas locations presently under their consideration.They have already done their groundwork in terms of getting brand and name registrations in over 30 of these locations. To facilitate their global expansion, they plan to work with strategic partners, who share the same vision of expanding and promoting the brand worldwide. Currently they have opened new outlets in Sri Lanka and Dubai as a part of their international strategy. Barista acquired by Lavazza: Lavazza Group signed an agreement with Sterling Infotech Group to acquire Barista Coffee Company Limited and Fresh ; Honest Cafe Limited.Barista is the second-largest Indian coffee shop chain in terms of outlets, with 150 coffee shops of which 132 in India mainly located in the capital city of New Delhi, in Mumbai and Bangalore. The transac tion was carried out based on a precise development strategy that will lead to the opening of 400 outlets by 2010. This target will be achieved leveraging on the excellent premium positioning and importance currently reached by Barista on the Indian market. Fresh ; Honest Cafe focuses on the vending business, specifically on office coffee service, and is the leading company in the bean-to-cup segment (high quality bean product).With an extensive footprint in over 22 Indian cities, Fresh ; Honest Cafe supplies an average of 300,000 cups of coffee per day, equal to about 800 tons of coffee per year. The company is expanding rapidly and has a production site in the southern region of India. Among its customers, it counts the most prestigious hotel chains in India. â€Å"The acquisition is part of our strategy aimed at expanding our operations in markets with a high development rate and a high growth potential, through a careful policy of acquisitions and alliances,† stated Alber to Lavazza, Vice President and CEO of the Group. This ambitious policy has a strong economic impact due to the importance of this transaction, but it also has a significant impact in terms of international expansion and development of our brand†. Through this transaction, signed by Lavazza, assisted by Lazard, Lavazza Group becomes one of the leading players in India in the premium coffee sector, thus strengthening also its position as a worldwide player. The total investment for the acquisition and commercial development of the two companies in India is estimated to be approximately â‚ ¬100 million over the next three years. We are delighted to enter the rapidly growing Indian market through Barista and FHCL. The Agreement fits in well with our strategy to grow in markets with high development potential. In this respect we are proud to enter India with such a significant acquisition, which allows us to take a leading position in coffee shops and in the away from home marke t in line with Lavazza culture, we will take forward our values; which are attention to consumer needs and a passion for high quality coffee. † added Alberto Lavazza.Besides investing in the very interesting Indian coffee market, Lavazza is also monitoring other emerging markets for potential future investments. Distribution of Stock The distribution of stock at Barista begins from the coffee beans being sent abroad for roasting. The roasting takes place in Venice, and the beans are then supplied to the main warehouse in Delhi. Stock is then distributed to the various Regional Warehouses, and then to the local Warehouses. The outlets get their stock from the Local Warehouses. Barista uses a Re-Order Level system for the distribution of their stock.Barista out sources its transportation needs from external organizations, and currently uses trucks as the preferred means of distribution. Case analysis of barista coffee: Swot analysis of the company: * Strength: * Good customer re lation * Faster delivery * HR are key assets * Wide choice for coffee * Weakness: * Expensive brand perception * Very few stores * Opportunity: * Can introduce cheaper coffee. * Can go to smaller town and cities. * Can diversify into tea segment * Threat: * Competition from the existing coffee chains and outlets. Effects of Govt. commodity price. * Identify problem(case analysis) 1) Strategy of company was not proper for that reason company making loss and 10 non-performing outlet was close in 2005. 2) Price of coffee was very lower as compare to providing their service and cost of product * Establish the problem 1) Barista wanted to tread cautiously this time. It had faced several problem later on as a fall out of it’s the earlier strategy that hinged on achieving rapid growth and driving first mover advantage by opening as many outlets as possible in key cities.It opened 75 outlets within the first two years of operation, where as its competitors, CCD acted much cautiously initially and had set only 18 cafes in its first five years. In 2005, barista was forced to close 10 non- performing outlets. This outlets was not able generate enough profit. Strategy for expansion of barista was not proper for that reason company was making loss and also faced many problem in this business like closing the outlets. 2) They are targeting upper middle class and upper class people and they are also providing best service and product but pricing policy was not good nough as per services and product quality. Upper class people also ready to pay higher price for coffee due to services and quality. Company need to increase price of coffee so, company can overcome from losses. * Generate alternative 1) Make proper strategy and avoid rapid growth. 2) Increase the price of product. * Evaluate the Alternative 1) For the rapid expansion of business they were not focusing on strategy and weaknesses of company. Company was opened many outlets in first two year but this outlet w as not able to generate enough profit. So, company need to make proper strategy and avoid rapid growth. ) Price of company is very lower as compare to services and product. So company wants to increase the price of coffee. * Priorities Alternatives 1) Make proper strategy and avoid rapid growth. 2) Increase the price of product. * Learning from the case * We learn from this case is how to expand business and how to run business. We are know somewhat about the company and we also learn about the company’s various strategy. Company had also know the consumer behavior for its product so we are atleast understand something about the consumer behavior.We are knew from the case that how consumer behavior affect to the company’s product. * We had also learn about various models for consumer behavior and how that affect to the consumer behavior. Barista Coffee case QUESTIONS – ANSWERS 1. Was the current pricing and product mix strategy right one? Ans-The pricing strateg y for Barista was somewhat different than others. The high pricing strategy was adopted by Barista by high product quality. The product price generally depends on the quality of the product. The eight steps followed in the procedure of making Barista Coffee by the brew masters.The people who involved in the procedure to make the coffee are known as brew masters. So the main aspect to see the pricing strategy is to compare the quality of products of Barista and the services provided by the company. So let we see some of the key factors which influence to the high prices of Barista Products. * The product of Barista i. e. coffee is passing through eight processes in which the customers get the extra- ordinary quality as well as services by the Barista outlets in each and every places. The customers which targeted by Barista was the high class people but the number of prospected customers was very less. Because of this reason we can say that the pricing of the product was the excellent due to which the customers remains same and price do not affect a lot. * Competition in the market was high but the services and the product quality was the uniqueness of the company. So they cannot give the franchise to the other owners of the places instead of putting the outlets. So, the pricing strategy of the Barista was right one according to segmentation adopted by them and services provided to the customers.Product mix strategy was the one of different strategy adopted by Barista to serve the customers by providing different kind of coffee making system and high pricing strategy. The products of the barista are as under: * El Salvador: A sweet tasting Rain Fores bean sourced from the Las Zerro Ranas plantation. We developed this brew at the request of a leading investment bank that was looking for the ultimate coffee, where it won out in a blind taste test over the â€Å"big name â€Å"brands. This may be our best coffee yet! Costa Rican Tarrazu: This coffee comes from th e Tarrazu region south of San Jose. It is prized for its high acidity, excellent body, and full complex flavor. * Guatemalan: Certified Organic: Grown at high altitudes without pesticides or manufactured fertilizers. If offers a distinctively sweet, smoky personality which distinguishes it from other prized coffees from Central America. Our CEO’s favorite! Sumatra Mandheling: Of the world’s finest coffees this is arguably the most admired. Gentle, with a long finish, its richness and complexity makes it the ideal coffee to take with cream.From the central part of northern Sumatra, one of the Indonesian islands, this wonderful, very intense coffee is highly desirable. In the cup this coffee possesses a heavy, full body, concentrated spicy, earthy and robust taste with an herbal aroma, all with little acidity. * Swiss Water Decaffeinated Colombian (X11) High grade â€Å"European prepped† Colombian coffees are put through a patented Swiss Water wash to remove 98% o f the caffeine, while leaving all the taste and aroma you expect from a fine cup of coffee. 42/2oz bags per case. * Mocha Java: A blend of Ethiopian and Indonesian Java coffees, often referred to as the Original Blend.Full bodied, with spicy overtones, roasted medium dark for a truly distinctive character. * Kenyan Blend: Known for their intense aroma of lush, ripe blackberries these larger than average beans produce a full bodied coffee; dry and winey, rich and lively. We blend them in a 2:1 ratio with fine Colombian Excelso to produce an excellent blend that is brightly acidic with no bitterness. 42/2oz bags per case. * Kenya AA: Probably Africa’s finest; has a full body, delicate acidity, smooth winey flavor and aroma with a dry winey aftertaste. Very popular with coffee aficionados. Kona Style: A distinctive blend of Arabica coffees that captures the light body, sweetness and balanced flavor that Hawaiian Kona is famous for. * French Roast: A fine blend of high grown Arab ica coffees brought to a high roast. its computer controlled roasting process is able to achieve a smooth bold taste without crossing the fine line to burnt. * Three Bean Reserve: The perfect balance of three distinctive estate grown coffees whose tastes complement each other when blended. The lush, winey Kenyan, spicy Guatemalan and the full bodied Colombian Supermom provide the ultimate cup of coffee.These are some of the examples of the coffee product of the company. The prices were charge almost double then the competitors and the services and the products also given with the high quality than others. So in that way we can say the pricing product mix strategy was quiet good and right one. 2. Should it go for premium prices or should it focus on affordability? The existing products provided by Barista to the customers and the pricing state that the people who are interested in this type of coffee product are the found of it.The eight step quality model also used by the company an d it has not given any franchise yet to focus on the service and products which was special for the customers. Moreover the profit of the company was in negative term i. e. it made loss so the by going affordable prices the company may occur more loss. The uniqueness of the company was the high service with high quality products with the experienced memory and for the customers. It may happen that in future the growth of the people with respect to standard of living increases so the no. of prospected customers will go up.In this way the company need to focus on go for premium prices instead of affordability prices. 3. What should be the best way to drive the expansion? Ans-Currently company is making loss as stated in the case itself. So the main area to focus on is the price and the targeted people of the products of Barista. Already barista has the second largest maximum number of outclasses across the globe. But the competitor like CCD and Starbucks entering in to the market and taking share of the market so the possibility of expansion is very less but it need to focus on existing one. The company need to focus on the following ways for expansion. The focus must be give the priority to the existing outlets * It need to focus on the coffee products rather than the service because 70% of the revenue generated by Barista coffee products. * So it not need to expand the outlets but it can expand the existing product portfolio in the uncovered region where the opportunity exist in the market. 4. Should it go for expansion through company owned outlets or should adopt the franchise rout? Ans-The total number of outlets are 106 which already owned by the company and the coffee preparation and the services provided by the company is arvelous. In the increasing completion and the quality, services and considering all other aspects like infrastructure, coffee makers, places and preferences of the customers it need not to expand through franchise instead of expansion by outlets. Thus focus on the existing and maintaining the quality with learning experience enjoying to having coffee by the customers are basic focus area of need to expand the markets. 5. Should Barista enter overseas markets? Ans-Barista need not go for overseas market because of some reasons as stated below: * Competition of foreign markets Rapid growth in the living standard of the Indian people. * Existence of the current outlets in India * Product mix and the pricing are difficult to maintain in going to the overseas markets is very difficult. Moreover if company wants to enter in to the overseas market then it is possible that the company need to give franchisee and decentralization. So it will lose the quality and service of experience learning of the customers. In this way the treat can be come up with the difficulty for to manage the outlets across the globe. 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